Background
A Cicero Management global conglomerate client was developing an integrated operations software solution aimed at the Oil & Gas industry. The client requested assistance from Cicero in collecting information around market demand for such a solution in combination with an assessment of market segmentation and composition and an analysis of the competitive landscape
Our Approach
- 15 expert interviews were conducted to establish demand for solution, possible value propositions and barriers for adoption
- Secondary research to identify market structure, size, segments and competition
Key stats
- Project Type: Market Knowledge/Opportunity Assessment
- Delivery: 3 weeks
- Team: 1 Partner, 2 Associates, 15 Experts
Results
- We produced a database (Excel file) that captured details about market structures, sizes and segments along with a comprehensive desktop analysis of the competitive landscape
- 15 international experts were identified, qualified and interviewed to provide insight into demand, value propositions and barriers
- A comprehensive presentation covering the relevant issues was developed and shared with the client team
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