A Cicero Management global conglomerate client was developing an integrated operations software solution aimed at the Oil & Gas industry. The client requested assistance from Cicero in collecting information around market demand for such a solution in combination with an assessment of market segmentation and composition and an analysis of the competitive landscape

Our Approach

  • 15 expert interviews were conducted to establish demand for solution, possible value propositions and barriers for adoption
  • Secondary research to identify market structure, size, segments and competition

Key stats

  • Project Type: Market Knowledge/Opportunity Assessment
  • Delivery: 3 weeks
  • Team: 1 Partner, 2 Associates, 15 Experts


  • We produced a database (Excel file) that captured details about market structures, sizes and segments along with a comprehensive desktop analysis of the competitive landscape
  • 15 international experts were identified, qualified and interviewed to provide insight into demand, value propositions and barriers
  • A comprehensive presentation covering the relevant issues was developed and shared with the client team

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